︎ Emeco

        111 Navy - Wasteful turned into hopeful. ⠀
In 2010, @cocacola and @emecochairs collaborated to solve an environmental problem: Upcycling consumer waste into a sustainable, timeless, classic chair. Made of at least 111 recycled PET bottles, the 111 Navy collection is a story of innovation.

Each year, 111 Navy keeps over 5 million plastic bottles out of landfills.
Image by @wearespotstudio

Barcelona / 2019
For: Emeco
Concept, design & direction: Spot Studio.