Emeco Chairs

111 Navy - Wasteful turned into hopeful.

In 2010, @cocacola and @emecochairs collaborated to solve an environmental problem: Upcycling consumer waste into a sustainable, timeless, classic chair. Made of at least 111 recycled PET bottles, the 111 Navy collection is a story of innovation.


Each year, 111 Navy keeps over 5 million plastic bottles out of landfills. Image by @wearespotstudio

Concept, design & Direction: Spot Studio
Client: Emeco Chairs
Year: 2019


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Barcelona, Spain.